Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 5,318
- Share of Advertising
- 26%
Google Publisher Tag vs Lotame
Google Publisher Tag is the more common of the two in our index: it runs on 5,318 websites against 1,303 for Lotame, and 1,245 sites use both. Counts come from real scans, not vendor claims.
- 5,318
- 1,303
Lotame
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
- Indexed sites
- 1,303
- Share of Advertising
- 6%
Well-known sites using it
All 1,303 sitesUsed together
1,245 sites run both Google Publisher Tag and Lotame. That is 96% of the sites using Lotame, the smaller of the two.
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- Adobe Experience Platform Identity Service vs LotameCustomer data platform
- Lotame vs SegmentCustomer data platform
- Lotame vs TealiumCustomer data platform
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.