Lotame is the more common of the two in our index: it runs on 1,141 websites against 815 for Adobe Experience Platform Identity Service, and 20 sites use both. Counts come from real scans, not vendor claims.
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
20 sites run both Adobe Experience Platform Identity Service and Lotame. That is 2% of the sites using Adobe Experience Platform Identity Service, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.