DoubleClick Floodlight
- Indexed sites
- 9,001
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 9,001 websites against 3,025 for Google AdSense, and 1,525 sites use both. Counts come from real scans, not vendor claims.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
1,525 sites run both DoubleClick Floodlight and Google AdSense. That is 50% of the sites using Google AdSense, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.