Google AdSense
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
- Indexed sites
- 2,808
- Share of Advertising
- 18%
Google AdSense vs Google Publisher Tag
Google Publisher Tag is the more common of the two in our index: it runs on 4,322 websites against 2,808 for Google AdSense, and 1,336 sites use both. Counts come from real scans, not vendor claims.
- 2,808
- 4,322
Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,322
- Share of Advertising
- 28%
Well-known sites using it
All 4,322 sitesUsed together
1,336 sites run both Google AdSense and Google Publisher Tag. That is 48% of the sites using Google AdSense, the smaller of the two.
More comparisons
- DoubleClick Floodlight vs Google Publisher TagAdvertising
- DoubleClick Floodlight vs Google AdSenseAdvertising
- DoubleClick Floodlight vs PrebidAdvertising
- Google Publisher Tag vs PrebidAdvertising
- Google AdSense vs PrebidAdvertising
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.