DoubleClick Floodlight
- Indexed sites
- 8,480
- Share of Advertising
- 55%
DoubleClick Floodlight vs Google Publisher Tag
DoubleClick Floodlight is the more common of the two in our index: it runs on 8,480 websites against 4,322 for Google Publisher Tag, and 4,264 sites use both. Counts come from real scans, not vendor claims.
- 8,480
- 4,322
Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,322
- Share of Advertising
- 28%
Well-known sites using it
All 4,322 sitesUsed together
4,264 sites run both DoubleClick Floodlight and Google Publisher Tag. That is 99% of the sites using Google Publisher Tag, the smaller of the two.
More comparisons
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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.