Google AdSense
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
- Indexed sites
- 3,766
- Share of Advertising
- 20%
Google AdSense vs Lotame
Google AdSense is the more common of the two in our index: it runs on 3,766 websites against 1,270 for Lotame, and 536 sites use both. Counts come from real scans, not vendor claims.
- 3,766
- 1,270
Lotame
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
- Indexed sites
- 1,270
- Share of Advertising
- 7%
Well-known sites using it
All 1,270 sitesUsed together
536 sites run both Google AdSense and Lotame. That is 42% of the sites using Lotame, the smaller of the two.
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- Google AdSense vs Microsoft AdvertisingAdvertising
- Adobe Experience Platform Identity Service vs LotameCustomer data platform
- Lotame vs SegmentCustomer data platform
- Lotame vs TealiumCustomer data platform
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.