DoubleClick Floodlight
- Indexed sites
- 10,476
- Share of Advertising
- 55%
DoubleClick Floodlight vs Lotame
DoubleClick Floodlight is the more common of the two in our index: it runs on 10,476 websites against 1,270 for Lotame, and 1,231 sites use both. Counts come from real scans, not vendor claims.
- 10,476
- 1,270
Lotame
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
- Indexed sites
- 1,270
- Share of Advertising
- 7%
Well-known sites using it
All 1,270 sitesUsed together
1,231 sites run both DoubleClick Floodlight and Lotame. That is 97% of the sites using Lotame, the smaller of the two.
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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.