Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 5,028
- Share of Advertising
- 27%
Google Publisher Tag vs Yahoo Advertising
Google Publisher Tag is the more common of the two in our index: it runs on 5,028 websites against 277 for Yahoo Advertising, and 34 sites use both. Counts come from real scans, not vendor claims.
- 5,028
- 277
Yahoo Advertising
Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform.
- Indexed sites
- 277
- Share of Advertising
- 1%
Well-known sites using it
All 277 sitesUsed together
34 sites run both Google Publisher Tag and Yahoo Advertising. That is 12% of the sites using Yahoo Advertising, the smaller of the two.
More comparisons
- DoubleClick Floodlight vs Google Publisher TagAdvertising
- DoubleClick Floodlight vs Google AdSenseAdvertising
- DoubleClick Floodlight vs Microsoft AdvertisingAdvertising
- Google AdSense vs Google Publisher TagAdvertising
- Google Publisher Tag vs Microsoft AdvertisingAdvertising
- Google AdSense vs Microsoft AdvertisingAdvertising
- Criteo vs Yahoo AdvertisingRetargeting
- RTB House vs Yahoo AdvertisingRetargeting
- AdRoll vs Yahoo AdvertisingRetargeting
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.