Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,575
- Share of Advertising
- 28%
Google Publisher Tag vs Yandex.Direct
Google Publisher Tag is the more common of the two in our index: it runs on 4,575 websites against 26 for Yandex.Direct, and 2 sites use both. Counts come from real scans, not vendor claims.
- 4,575
- 26
Yandex.Direct
Yandex Direct is the platform designed for sponsored ad management.
- Indexed sites
- 26
- Share of Advertising
- 0%
Used together
2 sites run both Google Publisher Tag and Yandex.Direct. That is 8% of the sites using Yandex.Direct, the smaller of the two.
More comparisons
- DoubleClick Floodlight vs Google Publisher TagAdvertising
- DoubleClick Floodlight vs Google AdSenseAdvertising
- DoubleClick Floodlight vs PrebidAdvertising
- Google AdSense vs Google Publisher TagAdvertising
- Google Publisher Tag vs PrebidAdvertising
- Google AdSense vs PrebidAdvertising
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.