Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,573
- Share of Advertising
- 28%
Google Publisher Tag vs theTradeDesk
Google Publisher Tag is the more common of the two in our index: it runs on 4,573 websites against 614 for theTradeDesk, and 107 sites use both. Counts come from real scans, not vendor claims.
- 4,573
- 614
theTradeDesk
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
- Indexed sites
- 614
- Share of Advertising
- 4%
Well-known sites using it
All 614 sitesUsed together
107 sites run both Google Publisher Tag and theTradeDesk. That is 17% of the sites using theTradeDesk, the smaller of the two.
More comparisons
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- Google AdSense vs Google Publisher TagAdvertising
- Google Publisher Tag vs PrebidAdvertising
- Google AdSense vs PrebidAdvertising
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.