Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,899
- Share of Advertising
- 27%
Google Publisher Tag vs StackAdapt
Google Publisher Tag is the more common of the two in our index: it runs on 4,899 websites against 324 for StackAdapt, and 32 sites use both. Counts come from real scans, not vendor claims.
- 4,899
- 324
StackAdapt
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
- Indexed sites
- 324
- Share of Advertising
- 2%
Used together
32 sites run both Google Publisher Tag and StackAdapt. That is 10% of the sites using StackAdapt, the smaller of the two.
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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.