Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 5,406
- Share of Advertising
- 26%
Google Publisher Tag vs Sovrn
Google Publisher Tag is the more common of the two in our index: it runs on 5,406 websites against 177 for Sovrn, and 164 sites use both. Counts come from real scans, not vendor claims.
- 5,406
- 177
Sovrn
Sovrn is a advertising products and services provider for publishers.
- Indexed sites
- 177
- Share of Advertising
- 1%
Used together
164 sites run both Google Publisher Tag and Sovrn. That is 93% of the sites using Sovrn, the smaller of the two.
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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.