Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 5,227
- Share of Advertising
- 26%
Google Publisher Tag is the more common of the two in our index: it runs on 5,227 websites against 8 for Sortable, and 6 sites use both. Counts come from real scans, not vendor claims.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Sortable is a broad-spectrum platform that helps publishers unify demand partners, data, and tools.
6 sites run both Google Publisher Tag and Sortable. That is 75% of the sites using Sortable, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.