Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,322
- Share of Advertising
- 28%
Google Publisher Tag vs Prebid
Google Publisher Tag is the more common of the two in our index: it runs on 4,322 websites against 2,484 for Prebid, and 1,960 sites use both. Counts come from real scans, not vendor claims.
- 4,322
- 2,484
Prebid
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
- Indexed sites
- 2,484
- Share of Advertising
- 16%
Well-known sites using it
- yahoo.com9.53.2
- soundcloud.com9.19.0
- weather.com
- globo.com11.18.5
- businessinsider.com11.18.5
- aol.com
Used together
1,960 sites run both Google Publisher Tag and Prebid. That is 79% of the sites using Prebid, the smaller of the two.
More comparisons
- DoubleClick Floodlight vs Google Publisher TagAdvertising
- DoubleClick Floodlight vs Google AdSenseAdvertising
- DoubleClick Floodlight vs PrebidAdvertising
- Google AdSense vs Google Publisher TagAdvertising
- Google AdSense vs PrebidAdvertising
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.