Google Publisher Tag vs Optimise

Google Publisher Tag is the more common of the two in our index: it runs on 4,505 websites against 24 for Optimise, and 1 sites use both. Counts come from real scans, not vendor claims.

Google Publisher Tag: 4,505
Optimise: 24

Google Publisher Tag

Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

Indexed sites: 4,505
Share of Advertising: 28%

Well-known sites using it

All 4,505 sites

Optimise

Optimise Media Group is a UK-based performance advertising network.

Indexed sites: 24
Share of Advertising: 0%

Well-known sites using it

All 24 sites

Used together

1 site runs both Google Publisher Tag and Optimise. That is 4% of the sites using Optimise, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.