Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 5,337
- Share of Advertising
- 26%
Google Publisher Tag is the more common of the two in our index: it runs on 5,337 websites against 7 for LiveRamp DPM, and 2 sites use both. Counts come from real scans, not vendor claims.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
LiveRamp DPM is a TV advertising metrics and analytics platform.
2 sites run both Google Publisher Tag and LiveRamp DPM. That is 29% of the sites using LiveRamp DPM, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.