Google Publisher Tag vs LiveIntent

Google Publisher Tag is the more common of the two in our index: it runs on 4,271 websites against 248 for LiveIntent, and 170 sites use both. Counts come from real scans, not vendor claims.

Google Publisher Tag
4,271
LiveIntent
248

Used together

170 sites run both Google Publisher Tag and LiveIntent. That is 69% of the sites using LiveIntent, the smaller of the two.

More comparisons

Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.

Google Publisher Tag vs LiveIntent: usage across indexed websites — TechLookup