Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,271
- Share of Advertising
- 28%
Google Publisher Tag is the more common of the two in our index: it runs on 4,271 websites against 248 for LiveIntent, and 170 sites use both. Counts come from real scans, not vendor claims.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
LiveIntent is an email ad monetization platform.
170 sites run both Google Publisher Tag and LiveIntent. That is 69% of the sites using LiveIntent, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.