Google Publisher Tag
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
- Indexed sites
- 4,951
- Share of Advertising
- 27%
Google Publisher Tag vs Integral Ad Science
Google Publisher Tag is the more common of the two in our index: it runs on 4,951 websites against 175 for Integral Ad Science, and 122 sites use both. Counts come from real scans, not vendor claims.
- 4,951
- 175
Integral Ad Science
Integral Ad Science is an American publicly owned technology company that analyses the value of digital advertising placements.
- Indexed sites
- 175
- Share of Advertising
- 1%
Used together
122 sites run both Google Publisher Tag and Integral Ad Science. That is 70% of the sites using Integral Ad Science, the smaller of the two.
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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.