DoubleClick Floodlight
- Indexed sites
- 9,026
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 9,026 websites against 26 for Yandex.Direct, and 2 sites use both. Counts come from real scans, not vendor claims.
Yandex Direct is the platform designed for sponsored ad management.
2 sites run both DoubleClick Floodlight and Yandex.Direct. That is 8% of the sites using Yandex.Direct, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.