DoubleClick Floodlight
- Indexed sites
- 9,006
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 9,006 websites against 614 for theTradeDesk, and 423 sites use both. Counts come from real scans, not vendor claims.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
423 sites run both DoubleClick Floodlight and theTradeDesk. That is 69% of the sites using theTradeDesk, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.