DoubleClick Floodlight
- Indexed sites
- 9,838
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 9,838 websites against 31 for Tatari, and 16 sites use both. Counts come from real scans, not vendor claims.
Tatari is a data and analytics company focused on buying and measuring ads across TV and streaming platforms.
16 sites run both DoubleClick Floodlight and Tatari. That is 52% of the sites using Tatari, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.