DoubleClick Floodlight
- Indexed sites
- 9,506
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 9,506 websites against 2,715 for Prebid, and 2,189 sites use both. Counts come from real scans, not vendor claims.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
2,189 sites run both DoubleClick Floodlight and Prebid. That is 81% of the sites using Prebid, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.