DoubleClick Floodlight vs Microsoft Advertising

DoubleClick Floodlight is the more common of the two in our index: it runs on 10,472 websites against 3,013 for Microsoft Advertising, and 1,553 sites use both. Counts come from real scans, not vendor claims.

DoubleClick Floodlight
10,472
Microsoft Advertising
3,013

Used together

1,553 sites run both DoubleClick Floodlight and Microsoft Advertising. That is 52% of the sites using Microsoft Advertising, the smaller of the two.

More comparisons

Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.