DoubleClick Floodlight
- Indexed sites
- 11,121
- Share of Advertising
- 54%
DoubleClick Floodlight is the more common of the two in our index: it runs on 11,121 websites against 7 for LiveRamp DPM, and 4 sites use both. Counts come from real scans, not vendor claims.
LiveRamp DPM is a TV advertising metrics and analytics platform.
4 sites run both DoubleClick Floodlight and LiveRamp DPM. That is 57% of the sites using LiveRamp DPM, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.