DoubleClick Floodlight
- Indexed sites
- 8,476
- Share of Advertising
- 55%
DoubleClick Floodlight is the more common of the two in our index: it runs on 8,476 websites against 24 for FreeWheel, and 12 sites use both. Counts come from real scans, not vendor claims.
FreeWheel (Comcast) is a video ad-serving and ad-management platform whose ad/user-sync calls are made to FreeWheel ad servers such as fwmrm.net.
12 sites run both DoubleClick Floodlight and FreeWheel. That is 50% of the sites using FreeWheel, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.