Lotame
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
- Indexed sites
- 1,270
- Share of Customer data platform
- 27%
Lotame is the more common of the two in our index: it runs on 1,270 websites against 5 for Zeotap, and 1 sites use both. Counts come from real scans, not vendor claims.
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
Zeotap is a customer intelligence platform that helps brands better understand their customers and predict behaviors.
1 site runs both Lotame and Zeotap. That is 20% of the sites using Zeotap, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.