Lotame
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
- Indexed sites
- 1,194
- Share of Customer data platform
- 27%
Lotame is the more common of the two in our index: it runs on 1,194 websites against 104 for mParticle, and 16 sites use both. Counts come from real scans, not vendor claims.
Lotame is a data management platform (DMP) providing audience data collection, segmentation and identity solutions via its Crowd Control tag.
mParticle is a mobile-focused event tracking and data ingestion tool.
16 sites run both Lotame and mParticle. That is 15% of the sites using mParticle, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.