Google Analytics vs Zoominfo

Google Analytics is the more common of the two in our index: it runs on 27,736 websites against 83 for Zoominfo, and 80 sites use both. Counts come from real scans, not vendor claims.

Google Analytics: 27,736
Zoominfo: 83

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 27,736
Share of Analytics: 71%

Well-known sites using it

All 27,736 sites

Zoominfo

ZoomInfo provides actionable B2B contact and company information for sales and marketing teams.

Indexed sites: 83
Share of Analytics: 0%

Well-known sites using it

All 83 sites

Used together

80 sites run both Google Analytics and Zoominfo. That is 96% of the sites using Zoominfo, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.