Facebook Pixel vs Google Analytics

Google Analytics is the more common of the two in our index: it runs on 26,612 websites against 7,966 for Facebook Pixel, and 7,271 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 7,966
Google Analytics: 26,612

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 7,966
Share of Analytics: 21%

Well-known sites using it

All 7,966 sites

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 26,612
Share of Analytics: 71%

Well-known sites using it

All 26,612 sites

Used together

7,271 sites run both Facebook Pixel and Google Analytics. That is 91% of the sites using Facebook Pixel, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.