Google Analytics vs Piano Analytics

Google Analytics is the more common of the two in our index: it runs on 26,643 websites against 233 for Piano Analytics, and 77 sites use both. Counts come from real scans, not vendor claims.

Google Analytics: 26,643
Piano Analytics: 233

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 26,643
Share of Analytics: 71%

Well-known sites using it

All 26,643 sites

Piano Analytics is a data integration platform that consolidates marketing analytics, product analytics, content analytics, transaction data, and first-party data to offer a centralised source for reporting and segmentation.

Indexed sites: 233
Share of Analytics: 1%

Well-known sites using it

All 233 sites

Used together

77 sites run both Google Analytics and Piano Analytics. That is 33% of the sites using Piano Analytics, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.