Google Analytics vs PayPal Marketing Solutions

Google Analytics is the more common of the two in our index: it runs on 25,828 websites against 19 for PayPal Marketing Solutions, and 18 sites use both. Counts come from real scans, not vendor claims.

Google Analytics: 25,828
PayPal Marketing Solutions: 19

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 25,828
Share of Analytics: 71%

Well-known sites using it

All 25,828 sites

PayPal Marketing Solutions

PayPal Marketing Solutions enables merchants to see shopper insights and provide custom rewards for buyers with PayPal accounts.

Indexed sites: 19
Share of Analytics: 0%

Well-known sites using it

All 19 sites

Used together

18 sites run both Google Analytics and PayPal Marketing Solutions. That is 95% of the sites using PayPal Marketing Solutions, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.