Google Ads Conversion Tracking vs Google Analytics

Google Analytics is the more common of the two in our index: it runs on 31,972 websites against 1,978 for Google Ads Conversion Tracking, and 1,860 sites use both. Counts come from real scans, not vendor claims.

Google Ads Conversion Tracking: 1,978
Google Analytics: 31,972

Google Ads Conversion Tracking

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

Indexed sites: 1,978
Share of Analytics: 4%

Well-known sites using it

All 1,978 sites

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 31,972
Share of Analytics: 72%

Well-known sites using it

All 31,972 sites

Used together

1,860 sites run both Google Ads Conversion Tracking and Google Analytics. That is 94% of the sites using Google Ads Conversion Tracking, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.