Facebook Pixel vs TikTok Pixel

Facebook Pixel is the more common of the two in our index: it runs on 8,539 websites against 2,248 for TikTok Pixel, and 1,983 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 8,539
TikTok Pixel: 2,248

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 8,539
Share of Analytics: 21%

Well-known sites using it

All 8,539 sites

TikTok Pixel

Indexed sites: 2,248
Share of Analytics: 6%

Well-known sites using it

All 2,248 sites

Used together

1,983 sites run both Facebook Pixel and TikTok Pixel. That is 88% of the sites using TikTok Pixel, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.