Facebook Pixel vs Publytics

Facebook Pixel is the more common of the two in our index: it runs on 7,232 websites against 17 for Publytics, and 10 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 7,232
Publytics: 17

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 7,232
Share of Analytics: 21%

Well-known sites using it

All 7,232 sites

Publytics

Publytics is a lightweight and cookieless alternative to Google Analytics for web publishers.

Indexed sites: 17
Share of Analytics: 0%

Well-known sites using it

All 17 sites

Used together

10 sites run both Facebook Pixel and Publytics. That is 59% of the sites using Publytics, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.