Facebook Pixel vs Piano Analytics

Facebook Pixel is the more common of the two in our index: it runs on 10,269 websites against 257 for Piano Analytics, and 30 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 10,269
Piano Analytics: 257

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 10,269
Share of Analytics: 21%

Well-known sites using it

All 10,269 sites

Piano Analytics is a data integration platform that consolidates marketing analytics, product analytics, content analytics, transaction data, and first-party data to offer a centralised source for reporting and segmentation.

Indexed sites: 257
Share of Analytics: 1%

Well-known sites using it

All 257 sites

Used together

30 sites run both Facebook Pixel and Piano Analytics. That is 12% of the sites using Piano Analytics, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.