Facebook Pixel vs Kilkaya

Facebook Pixel is the more common of the two in our index: it runs on 7,350 websites against 77 for Kilkaya, and 8 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 7,350
Kilkaya: 77

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 7,350
Share of Analytics: 21%

Well-known sites using it

All 7,350 sites

Kilkaya

Kilkaya is a platform that simplifies analytics for publishers by consolidating data and automating reporting.

Indexed sites: 77
Share of Analytics: 0%

Well-known sites using it

All 77 sites

Used together

8 sites run both Facebook Pixel and Kilkaya. That is 10% of the sites using Kilkaya, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.