Facebook Pixel vs Google Ads Conversion Tracking

Facebook Pixel is the more common of the two in our index: it runs on 9,399 websites against 1,978 for Google Ads Conversion Tracking, and 948 sites use both. Counts come from real scans, not vendor claims.

Facebook Pixel: 9,399
Google Ads Conversion Tracking: 1,978

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 9,399
Share of Analytics: 21%

Well-known sites using it

All 9,399 sites

Google Ads Conversion Tracking

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

Indexed sites: 1,978
Share of Analytics: 4%

Well-known sites using it

All 1,978 sites

Used together

948 sites run both Facebook Pixel and Google Ads Conversion Tracking. That is 48% of the sites using Google Ads Conversion Tracking, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.