DoubleVerify vs Google Analytics

Google Analytics is the more common of the two in our index: it runs on 22,471 websites against 30 for DoubleVerify, and 17 sites use both. Counts come from real scans, not vendor claims.

DoubleVerify: 30
Google Analytics: 22,471

DoubleVerify

DoubleVerify is a software platform for digital media measurement, data, and analytics.

Indexed sites: 30
Share of Analytics: 0%

Well-known sites using it

All 30 sites

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Indexed sites: 22,471
Share of Analytics: 70%

Well-known sites using it

All 22,471 sites

Used together

17 sites run both DoubleVerify and Google Analytics. That is 57% of the sites using DoubleVerify, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.