Facebook Pixel is the more common of the two in our index: it runs on 18,844 websites against 57 for DoubleVerify, and 6 sites use both. Counts come from real scans of each site's home page, not vendor claims, and cover the sites in TechLookup's index rather than the whole web.
DoubleVerify is a software platform for digital media measurement, data, and analytics.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Within the analytics sites we have indexed, DoubleVerify holds 0.1% and Facebook Pixel 22%.
6 sites run both DoubleVerify and Facebook Pixel. That is 11% of the sites using DoubleVerify, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.