Appsflyer vs Facebook Pixel

Facebook Pixel is the more common of the two in our index: it runs on 7,232 websites against 178 for Appsflyer, and 80 sites use both. Counts come from real scans, not vendor claims.

Appsflyer: 178
Facebook Pixel: 7,232

Appsflyer

AppsFlyer is a SaaS mobile marketing analytics and attribution platform.

Indexed sites: 178
Share of Analytics: 1%

Well-known sites using it

All 178 sites

Facebook Pixel

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Indexed sites: 7,232
Share of Analytics: 21%

Well-known sites using it

All 7,232 sites

Used together

80 sites run both Appsflyer and Facebook Pixel. That is 45% of the sites using Appsflyer, the smaller of the two.

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Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.