Adobe Experience Platform Identity Service is the more common of the two in our index: it runs on 902 websites against 5 for Zeotap, and 1 sites use both. Counts come from real scans, not vendor claims.
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Zeotap is a customer intelligence platform that helps brands better understand their customers and predict behaviors.
1 site runs both Adobe Experience Platform Identity Service and Zeotap. That is 20% of the sites using Zeotap, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.