Adobe Experience Platform Identity Service is the more common of the two in our index: it runs on 784 websites against 30 for Lytics, and 1 sites use both. Counts come from real scans, not vendor claims.
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Lytics is a customer data platform built for marketing teams.
1 site runs both Adobe Experience Platform Identity Service and Lytics. That is 3% of the sites using Lytics, the smaller of the two.
Want to know which one a particular site uses? Look it up and see its whole stack, or compare two sites side by side.